We changed Puskás aArena to a musical instrument in the video of Metaltech brand
We implement townscape reshaping projects from day to day, be it a stadium for several ten thousand people, an event center or an office building. We always prompt the extraordinary and strive to achieve the highest quality. Although buildings cannot tell their story but nevertheless they are capable to speak.
Now the steel structure and metal covering of iconic buildings have become a musical instrument with the help of a special equipment in the spectacular video of KÉSZ Metaltech. The music of the film was given by the resonance of metal structures, i.e. the buildings themselves were used as an occasional musical instrument by the musician-producer, IAMYANK. In the spectacular video of unusual approach, deploying special musical solutions, such iconic projects were presented in the works of which KÉSZ Metaltech Kft. participated as the contractor of the metal and steel structures and facade covering. Such projects were the futuristic building of reconstructed Hungexpo, Puskás Arena, Pillar and Agora office buildings or the National Athletics Stadium still under construction, which will be the host of the next year's athletic world championship.
“We would have liked to show that there are real art and precision also in the buildings surrounding us. We are very proud of the fact that we could participate in the works of enormous iconic facilities that determine the townscape and will continue to be part of the daily life of people for a long time. Furthermore, KÉSZ Metaltech has numerous foreign references in addition to Hungarian ones and this year we continue working with the view to become dominant operators on foreign markets as well. This brand movie assists us in this” - said Róbert Barócsi, the managing director of KÉSZ Metaltech Kft.
To this end, the creators placed a structure consisting of such sensor bonds on the frame of the buildings that take over the vibration of the objects and transforms it to musical sounds. The musician in the video started to play on the buildings himself, so the metals created and worked by Metaltech have formed into musical instruments.
"We in KÉSZ Group continuously strive to communicate bravely and try new things and unique solutions not specifically typical to the industry. This film is a good example since we approached the work of KÉSZ Metaltech from a completely new direction: the spectacular steel structures and facade coverings were connected with another branch of art, i.e. music. "We used to present us as a creator because there are real art and precision also in the buildings surrounding us. As a construction brand, we are in a more difficult situation than a consumer brand is since we appear in the life of people only indirectly, through the buildings. However, we in KÉSZ are constantly opening to the general public and to young people and strive to make our industry interesting even beyond the profession and to show how cool construction industry can be" - said Tibor Metykó, the marketing and communications director of KÉSZ Group.
“Although I am a great fun of synthesized sounds, there are sound sources of unlimited number in the world the formation of which into music is an ancient tradition. The musical character of the monumental metal structures is relatively new on this palette and nothing compares to the depth and power audible through the hypersensitive microphones fixed on their surface" - said IAMYANK who appears also in the video in connection with the project. The frame of the film's visuals was given also by the buildings, so the game with the mirror and glass surfaces also played an important role. In addition to the industrial environment, nature also appears.
